About Watermark Consulting

Watermark is a customer experience consultancy. We help companies impress their customers and inspire their employees – creating raving fans that drive business growth. We’ve worked with some of the world’s foremost brands, collectively representing over 600,000 employees and $500 billion in annual revenue.

The philosophy behind Watermark is simple: With every interaction, businesses win or lose share. Each touchpoint – be it with customers, prospects, distributors, or even employees – presents an opportunity to either build brand loyalty or erode it.

Watermark helps companies capitalize on this concept by creating end-to-end brand experiences that don’t just satisfy, but impress.

  • wa-ter-mark

    A distinguishing mark impressed on paper during manufacture to make it appear more distinctive and rich. Often used to prevent imitation.

    What if you could “watermark” your brand experience – making it so compelling and distinctive that, like a watermark on paper, it left an indelible impression that couldn’t easily be copied? This is what Watermark is all about.


About The Founder

Jon Picoult

Jon Picoult is the founder of Watermark Consulting and a noted authority on customer experience.

He is a sought-after speaker and business advisor whose insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, NBC News and Inc. He has worked with some of the world’s foremost brands, helping organizations capitalize on the power of loyalty – both in the marketplace and in the workplace.

Prior to founding Watermark, Jon held senior executive roles at Fortune 100 companies – leading service, technology, sales, marketing and distribution. Early in his career, he earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company.

Jon received his A.B. in Cognitive Science from Princeton University and his M.B.A. in General Management from Duke University.