Watermark is a customer experience consultancy. We help companies impress their customers and inspire their employees, creating brand experiences that drive loyalty and growth.
The philosophy behind Watermark is simple: With every interaction, businesses win or lose share. Each touchpoint – be it with consumers, sales intermediaries, or even employees – presents an opportunity to either build brand loyalty or erode it.
From sales activities to service encounters, from live interactions to written communications, from employees to consumers – whatever the audience, whatever the touchpoint, we help you make an impression that’ll take your business to new heights.
A distinguishing mark impressed on paper during manufacture to make it appear more distinctive and rich. Often used to prevent imitation.
What if you could “watermark” your brand experience – making it so compelling and distinctive that, like a watermark on paper, it left an indelible impression that couldn’t easily be copied? This is what Watermark is all about.
Jon Picoult is the founder of Watermark Consulting. He is a sought-after business advisor and speaker whose insights have been featured in dozens of publications, including The Wall Street Journal, The New York Times, USA Today and Inc. He has worked with some of the world’s foremost brands, helping organizations capitalize on the power of loyalty – both in the marketplace and in the workplace.
Prior to founding Watermark, Jon held senior executive roles at Fortune 100 companies – leading service, operations, technology, sales and marketing. Early in his career, he earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company.
Jon received his A.B. in Cognitive Science from Princeton University and his M.B.A. in General Management from Duke University.