A distinguishing mark impressed on paper during manufacture to make it appear more distinctive and rich.Often used to prevent imitation.
Watermarks distinguish the materials they adorn, bringing a unique and subtle quality that is difficult to imitate.
About Watermark
What if you could “watermark” your brand experience – making it so compelling and distinctive that, like a watermark on paper, it left an indelible impression that couldn’t easily be copied?Imagine the competitive advantage that would give your business.
This is what Watermark Consulting is all about.Using both marketing and operational tactics, we help companies define, articulate and fulfill their brand promise.
From sales activities to service encounters, from live interactions to written communications, from employees to customers – whatever the audience, whatever the touchpoint, we’ll help you structure these interactions to drive greater satisfaction, loyalty and financial performance.
About Our Founder Jon Picoult is the Founder of Watermark Consulting.He is a sought after speaker and business advisor whose insights have been featured in publications ranging from The Wall Street Journal and The New York Times, to BrandWeek and Workforce Management.He has worked with some of the world’s foremost brands, helping organizations capitalize on the power of loyalty – both in the marketplace and in the workplace.
Prior to founding Watermark, Jon held senior executive roles in service, technology, sales and marketing at Fortune 100 companies.Early in his career, he earned the distinction of becoming the youngest senior vice president in the over 150-year history of a leading, global financial services company.
Jon received his A.B. in Cognitive Science from Princeton University and his M.B.A. in General Management from Duke University.
