WaterRemarks | Musings on customer experience

1February 01, 2012
The ROI of a Great Customer Experience

See the results of Watermark Consulting’s latest analysis of customer experience and stock performance.
0January 17, 2012
The #1 Risk Facing Businesses Today

The biggest risk facing businesses today is also one of the most manageable.
7December 19, 2011
‘Twas The Night Before Earnings Release

What would Santa say to all those companies that are naughty to their customers?
0December 14, 2011
How Businesses Can Keep Occupiers At Bay

Occupy Wall Street seems to have overlooked some prominent members of the so-called 1%.
0December 07, 2011
Sticker Shock: Customer Experience Customization Gone Wrong

When it comes to personalizing the customer experience, it’s better to be generic than clumsy.
0November 22, 2011
Why Your Net Promoter Program Is Failing

Has the Ultimate Question turned into the Ultimate Letdown for you?
0October 28, 2011
The Top Ten Ways To Spook Your Customers

What are you afraid of this Halloween? That your customers might disappear like ghosts?
0October 16, 2011
The Half-Life Of Customer Feedback

When it comes to customer surveys – ask quickly or forever hold your peace…
1September 15, 2011
May I Have Your Password?

A company asks a taboo question, and scuttles its customer experience as a result.
0July 25, 2011
Five Things Job Candidates Are Saying Behind Your Back

What are job seekers saying about your company – when you’re not in the room?

Musings on customer experience