WaterRemarks | Musings on customer experience

1May 17, 2012
An Airline Gets On Board With Simplicity

Creating a better air travel experience, one boarding pass at a time.
0April 13, 2012
Customer Segmentation Comes to… the ER?

A new breed of ER caters to the elderly patient.
0February 17, 2012
Perhaps The Worst HR Idea Ever: Employee Term Limits

Another entry in the manager’s guide of “How Exactly Not To Do Things.”
1February 01, 2012
The ROI of a Great Customer Experience

See the results of Watermark Consulting’s latest analysis of customer experience and stock performance.
0January 17, 2012
The #1 Risk Facing Businesses Today

The biggest risk facing businesses today is also one of the most manageable.
7December 19, 2011
‘Twas The Night Before Earnings Release

What would Santa say to all those companies that are naughty to their customers?
0December 14, 2011
How Businesses Can Keep Occupiers At Bay

Occupy Wall Street seems to have overlooked some prominent members of the so-called 1%.
0December 07, 2011
Sticker Shock: Customer Experience Customization Gone Wrong

When it comes to personalizing the customer experience, it’s better to be generic than clumsy.
0November 22, 2011
Why Your Net Promoter Program Is Failing

Has the Ultimate Question turned into the Ultimate Letdown for you?
0October 28, 2011
The Top Ten Ways To Spook Your Customers

What are you afraid of this Halloween? That your customers might disappear like ghosts?

Musings on customer experience