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  • A groundbreaking study highlights the benefits of customer experience excellence.

    The Watermark Consulting 2013 Customer Experience ROI Study

    Posted on April 2, 2013 | 3 Comments
    A groundbreaking study highlights the benefits of customer experience excellence.

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  • Earlier this month, a major U.S. airline did the unthinkable – it actually showed some heart.

    Finally! An Airline Brings Some Humanity To Air Travel

    Posted on March 22, 2013 | 1 Comment
    Earlier this month, a major U.S. airline did the unthinkable – it actually showed some heart.

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  • A story about where customer loyalties are really won and lost...

    You Can’t Advertise Your Way to a Great Customer Experience

    Posted on February 20, 2013 | 4 Comments
    A story about where customer loyalties are really won and lost...

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  • LEGO understands the building blocks of customer loyalty...

    The Best Customer Service Story of 2013

    Posted on January 16, 2013 | 1 Comment
    LEGO understands the building blocks of customer loyalty...

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  • Time for a little shameless self-promotion...

    Watermark Consulting Achieves +100% Net Promoter Score

    Posted on January 16, 2013 | No Comments
    Time for a little shameless self-promotion...

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  • Savior or saboteur?  The real impact of organizational goals on performance.

    Goals Gone Wild!

    Posted on October 10, 2012 | 1 Comment
    Savior or saboteur? The real impact of organizational goals on performance.

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  • Do your new hires feel welcomed... or warned?

    What’s The First Thing Your New Employees Hear?

    Posted on August 5, 2012 | 1 Comment
    Do your new hires feel welcomed... or warned?

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  • How do you make sure you stay on your customers' "good side?"

    How To Avoid Customer Revolts

    Posted on June 15, 2012 | No Comments
    How do you make sure you stay on your customers' "good side?"

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  • Think you’re in a relationship business?  Think again…

    Why Customer “Relationships” Are Overrated

    Posted on June 15, 2012 | No Comments
    Think you’re in a relationship business? Think again…

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  • Here’s why insurance companies struggle to cross-sell their customers.

    Insurers’ Best-Kept Secret

    Posted on June 12, 2012 | No Comments
    Here’s why insurance companies struggle to cross-sell their customers.

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  • Welcome to the WaterRemarks blog…
    Brought to you by Watermark Consulting, the WaterRemarks Blog is a forum for sharing news and views on customer experience management.
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