Watermark Consulting

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WaterRemarks Newsletter

WaterRemarks is our monthly eNewsletter, full of helpful information, tips and advice about improving your brand experience.  Click on the links below to view past issues or subscribe here.


December 2011

‘Twas The Night Before Earnings Release


November 2011

The Top 10 Ways To Spook Your Customers

Picoult Named “Thought Leader” By Monster.com

Customer Experience Rx For Healthcare


October 2011

The Half-Life of Customer Feedback

Video:  Pique the Interest of Top Talent

Better Ideas Through Failure


September 2011

May I Have Your Password?

It's Not You...  It's Me!

Are You Sentencing Your Job Applicants To Hard Labor?


July / August 2011

How to Break Through Growth Barriers

5 Things Job Candidates Are Saying Behind Your Back

Why Did The #1 Rated Firm in Customer Experience Go Out of Business?


June 2011

What Does Your Hiring Process Say About Your Firm?

Are Your Communications Cognitively Fluent?

Exiting Gracefully:  The Latest Challenge For Insurers


May 2011

Why Are People Getting So Emotional About Amazon?

Why Employee Retention Doesn't Matter

Picoult Selected as Advisor to New Customer Experience Online Community


April 2011

Macy's Tells Its Staff To Be Less Outstanding.  Huh?

Watermark's Jon Picoult in The Wall Street Journal

Watermark Achieves +83% Net Promoter Score

Adapting Your Management Style to Deliver a Better Employee Experience


March 2011

Why Did The #1 Rated Firm in Customer Experience Go Bankrupt?

84% of Workers Plan to Jump Ship in 2011

Quantum Physics and Your Customer Feedback Program


February 2011

The Linkage Between Customer Experience And Corporate Stock Returns

Watermark's Jon Picoult in The Wall Street Journal

Are Your Customers Hearing Voices?


January 2011

Picoult Reveals "Extraordinary" Secret

An Industry Where The Customer Comes Second

Are Your Customer Satisfaction Surveys...  Dissatisfying Your Customers?

From Candidate To Colleague:  Shaping New Employees' Workplace Experience


December 2010

In Search Of Anchovies & Artichoke Hearts

Big Oil, Tobacco and…  Insurers?

Eight Ways To Deliver More Responsive Service


November 2010

Why Netflix Customers Aren't Seeing Red

Is Your Company Ready For The Turnover Storm?

Why Satisfaction With Home Insurers Is Falling Faster Than Home Prices

What Does Watermark Know About You?


October 2010

The Top Ten Ways to Spook Your Customers


September 2010

The Mystery of S. Laron

The Top Five Reasons Why Customers Tune You Out

If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right


July / August 2010

Maggots on a Plane:  A Tale of Service Recovery

Insurance, the iPad and Customer Engagement

Breathing New Life Into An Old Sales Model


June 2010

The Worst 800-Line Greeting Ever?

Your Brain’s Wiring:  Asset or Liability?

Two Words You Might Be Hearing More Of:  “I Quit”


May 2010

Are You Ready For The Turnover Tsunami?

Is Your Toughest Customer An Internal Customer?

The Dark Side Of Satisfaction Surveys


April 2010

Why Your Service Staff Resents Your Sales Staff

Watermark Gets Kudos From Forrester Research

Memorable Customer Experiences...  For The Cost Of A Towel


March 2010

What Oprah Can Teach The Boys At Goldman Sachs

CSI: Watermark...  Because Losing Customers Is A Crime

Life Insurers Win The Battle But Lose The War


February 2010

Yes, Virginia, There Is A Return On Customer Experience Investments

A Busy Week For Google:  They Soar and Stumble

Getting the Most Benefit From Your Benefits


January 2010

Watch Your Language!  Why Labels Matter In The Workplace

Exercise More, Eat Healthier and… Deliver Extraordinary Service?

Case Study:  Letters, Letters and More Letters

Are Your Employees Suffering From “Survivor Syndrome?”


December 2009

Networks Too Big For Their Own Good

A Healthcare EOB That’s An “Exaggeration of Benefits”

What Drives GM Customers Away (Other Than Their Cars)?


November 2009

Is Technology A Drag On Your Customer Experience?

Mayonnaise and Cereal — The Breakfast of Champions!


October 2009

How To Regain The Trust Of The Financial Services Consumer

It’s Open Enrollment Season…  Let The Frustration Begin!


September 2009

My Triple-A Went Away:  Recapturing Customer Trust & Loyalty

Is Your Business LEANing In The Wrong Direction?


July / August 2009

Need To Cut Costs?  Deliver Better Service.

Forbes Magazine Online Features Watermark Founder Jon Picoult

Amazon.com, Wrap Rage, and the Customer Experience


June 2009

The New York Times Features Watermark Founder Jon Picoult

Legislators Assail Corporate Recognition Events, But Not Meal Tickets

The “WaterRemarks” Blog Launches