Watermark Founder Jon Picoult is a frequent speaker at conferences, webcasts and other events.Below are links to some of Jon’s recent appearances.
Exiting Gracefully[Best’s Review]
How a multi-product company exits a business can have a huge impact on its brand.Using the insurance industry as an example, Jon Picoult provides pointers for exiting a business without abandoning your customers.Listen to the podcast.
Do What You Say You’ll Do[TEDx Conference]
Jon Picoult reveals his "extraordinary" secret for turning everyday people into loyal brand advocates.Watch the video.
Make Your Company’s Recruiting Stand Out[Monster.com]
How do you create a candidate recruiting experience that’s so captivating, so enchanting, that it not only helps you acquire top talent, but it actually enhances your company brand.Watch the video.
Competing For Top Talent[Monster.com]
Recruiting interactions are notoriously devoid of basic professional courtesies.But that presents an enormous opportunity for employers to differentiate themselves in the marketplace.Watch the video.
Your Job Description Is Your Company Brand[Monster.com]
Recruiting is a business like any other, but you’d never know it by the “marketing material” that employers use to promote their career opportunities.It’s a huge missed opportunity to attract the best people.Watch the video.
Set The Scene For A Great Interview[Monster.com]
Do your interviews leave job candidates with a positive impression of your company?There are simple ways to ensure that people walk away from these interviews with an even greater interest in working for your firm.Watch the video.
Why Customers Are Tuning You Out[IMCA]
Jon Picoult is interviewed following his keynote address to the Insurance Marketing & Communications Association.Watch the video.
Making the Most of Your Employee Benefits Budget[Marsh webcast]
Employee loyalty begets customer loyalty.But employee loyalty doesn’t just yield benefits.It originates, in part, from “benefits” – the benefits that an employer provides to its employees.Listen to the webcast (requires free site registration).
