Job seekers are customers, too

"Customer experience" and "employee experience" are inextricably linked.  And the latter begins well before a new hire comes on board.

Want happy, satisfied customers?  It’s not going to happen without happy, satisfied and customer-oriented employees – which is why “customer experience” and “employee experience” are inextricably linked.

 

But just as the customer experience begins well before someone actually purchases your product, the employee experience begins well before a person joins your company.  Hence the wisdom of treating prospective employees as customers.

 

You’ve got a much better chance of attracting service-oriented talent if your recruiting and selection process “screams” customer-orientation.  Treat job seekers as customers and the right people will take notice.  Read my New York Times article to learn more about this human resources strategy.