Insurers’ Greatest Missed Opportunity

Insurers that focus principally on claim handling are resigning themselves to a mediocre customer experience.

As Hurricane Sandy barreled towards the Northeast a year ago, insurance companies missed a huge opportunity to engage and impress their policyholders.

It’s the kind of opportunity that insurers frequently overlook, because if they focus on anything, it tends to just be their claimants – not all of their customers.

Learn more about this missed opportunity by reading Watermark Founder Jon Picoult’s latest article in National Underwriter.