The 2015 Customer Experience ROI Study

Why focus on customer experience?  Here's why.

Watermark Consulting Customer Experience ROI StudyWhat’s a great, differentiated customer experience really worth to a company? Quite a lot, according to a new study released today by Watermark Consulting.

That’s the conclusion from the firm’s 2015 Customer Experience ROI Study, which analyzed eight years of stock market returns for companies that lead in customer experience versus those that lag.

“This year’s results provide the strongest support yet for why every company should make differentiating their customer experience a top priority,” explained Jon Picoult, Founder of Watermark Consulting.

The annual Watermark study, one of the most widely-cited analyses of its kind, offers a striking reminder that a great customer experience is indeed rewarded, by customers and investors alike.